Research on the Storytelling Marketing Strategy of Hidden Advertising on Xiaohongshu_Vol. 2 No. 1 (JBM 2025)_Journal of Business and Marketing (ISSN: 3005-5717)

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Research on the Storytelling Marketing Strategy of Hidden Advertising on Xiaohongshu

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DOI: https://doi.org/10.62517/jbm.202509117

Author(s)

Ruiyang Cao

Affiliation(s)

Ulink College Guangzhou, Guangzhou, Guangdong, China

Abstract

With the rapid development of social media, Xiaohongshu has become an important marketing platform, and hidden advertising has also emerged on it. This research deeply explores the storytelling marketing strategy of hidden advertising on Xiaohongshu, analyzes its presentation forms and strategic elements, reveals the existing problems and challenges, and puts forward optimization suggestions. Through this research, it aims to uncover the internal mechanism of the storytelling marketing of hidden advertising, provide effective strategies for marketing practices, offer references for platform regulations, and promote the healthy development of the Xiaohongshu platform. At the same time, it also hopes to supplement new theoretical perspectives for academic research in related fields, enrich the content system of social media marketing research, and drive the continuous progress of research in this field.

Keywords

Xiaohongshu; Hidden Advertising; Storytelling Marketing; Strategy Research; Platform Regulations

References

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