Decoding the Ecological Symbiosis of NEV Enterprises Overseas: A Competitiveness Model Approach_Vol. 2 No. 2 (JBM 2025)_Journal of Business and Marketing (ISSN: 3005-5717)

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Decoding the Ecological Symbiosis of NEV Enterprises Overseas: A Competitiveness Model Approach

DOI: https://doi.org/10.62517/jbm.202509203

Author(s)

Xiaobing Wang1, Yuan Chi2, Lei Tian1,*

Affiliation(s)

1Data Research Center, China Academy of Information and Communications Technology, Beijing, China 2School of International Relations, Renmin University of China, Beijing, China *Corresponding Author

Abstract

The global new energy vehicle market is reshaping by the accelerating evolution of the international trade system and the fast iteration of the vehicle intelligent system. During the reconstruction of the New Energy Vehicle (NEV) industry, the study aims to decode the symbiotic dynamics of the foreign NEV enterprises with local ones during the market entry process, especially the possibility for diversified oversea NEV enterprises to embed in the European market through ecological co-construction. Inspired by the competitiveness model, the study conducts quantitative and qualitative analyses on NEV companies with BYD, Huawei, Geely, SAIC, Tesla, Volvo, Volkswagen, BMW and Mercedes-Benz. For each company, data was collected from four dimensions: supply chain capability, market capability, regulatory ecosystem and intelligent ecosystem. The score of each company was calculated with 32 indicators, and a four-quadrant model was proposed to analyze the dynamics of competition and partnership with each quadrant representing a specific type of strategic interaction.

Keywords

New Energy Vehicle; Ecological Symbiosis; Competitiveness Model

References

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