An Analysis of Improving Business Performance through Social Responsibility - Taking Apple Inc. as an Example

DOI: https://doi.org/10.62517/jbm.202509204

Author(s)

Lan Yijing

Affiliation(s)

Guangdong University of Finance and Economics, Guangzhou, Guangdong, China

Abstract

This article focuses on Apple Inc. and deeply analyzes the role of fulfilling its social responsibility in improving business performance. Firstly, elaborate on the various measures taken by Apple in environmental protection, such as using renewable energy and promoting product recycling. These actions not only reduce operating costs but also attract consumers with strong environmental awareness, helping to boost sales growth. Secondly, in supply chain management, strict standardization of supplier behavior standards and protection of labor rights ensure stable product quality, avoid supply interruption risks, and maintain financial performance stability. Furthermore, the company engages in social welfare activities such as educational support and charitable donations, effectively enhancing brand image, strengthening consumer loyalty, and expanding market share. Apple has achieved steady improvement in business performance by fulfilling its social responsibility in all aspects, such as reducing costs, ensuring operations, and expanding markets, providing valuable reference examples for other enterprises and revealing the close relationship between corporate social responsibility and business performance.

Keywords

Corporate Social Responsibility; Business Performance; Apple Inc

References

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