Research on a Triadic Innovation Model of Brand Digital Marketing Integrating Technology, Content and Communication_Vol. 2 No. 4 (JBM 2025)_Journal of Business and Marketing (ISSN: 3005-5717)

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Research on a Triadic Innovation Model of Brand Digital Marketing Integrating Technology, Content and Communication

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DOI: https://doi.org/10.62517/jbm.202509402

Author(s)

Haiqing Xu

Affiliation(s)

Hunan Grasse Culture Industry Development Co., Ltd., Changsha, Hunan, China

Abstract

This paper proposes a TCC Triadic Innovation Model to tackle fragmented digital marketing. Through a comprehensive literature review, theoretical model construction, and empirical research, including case studies, questionnaires, and A/B tests, it explores the systematic integration of technology, content, and communication. The research aims to fill the existing research gap, providing a new theoretical framework and practical guidelines for enterprises to enhance the effectiveness of brand digital marketing in the digital age. Empirical results indicate that the TCC model can boost conversion rates by up to 30% compared to traditional methods, significantly improving marketing efficiency and consumer engagement.

Keywords

Digital Marketing; Technology Integration; Precise Targeting; Omni-Channel Integration; Communication Channels; Data-Driven Decision Making

References

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