Research on the Development Dilemma and Strategies of the New Energy Vehicle Enterprises in Guangdong Province: A Case Study of BYD

DOI: https://doi.org/10.62517/jbm.202609114

Author(s)

Haokai Shi1,*, Jielei Wang1, Yinhao Tu2

Affiliation(s)

1Business College, Southwest University, Chongqing, China 2School of Highway, Chang'an University, Xi’an, Shaanxi, China *Corresponding Author

Abstract

This article takes the new energy vehicle enterprises in Guangdong Province as the research object and selects BYD Co., LTD. (hereinafter referred to as "BYD") as a typical case for analysis. Based on the development background of the new energy vehicle industry in Guangdong Province, this research analyzes the current development status of BYD from three dimensions: technological accumulation, financial performance, and market sales. Building on this analysis, the paper further reviews the overall development trends of the new energy vehicle enterprises in Guangdong Province. It summarizes three major development challenges currently faced by the new energy vehicle enterprises represented by BYD. First, some enterprises lack sufficient development and expansion in terms of brand influence and high-end product layout, resulting in a generally slow pace of premiumization. Second, the new energy vehicle industry requires substantial investment. Enterprises rely heavily on external financing for R&D and capacity expansion. Consequently, amidst intensifying market competition and shifting policies, these companies face significant financing pressures. Third, key technologies still rely on external sources, and independent R&D capabilities need improvement. In response to the above issues, this article proposes corresponding development strategies and suggestions from aspects such as enhancing brand value, improving industrial financial support, and strengthening key technology research and development, to provide references for the high-quality development of the new energy vehicle enterprises in Guangdong Province.

Keywords

New Energy Vehicles; Enterprise Dilemmas; Development Strategies; BYD; Guangdong Province

References

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