Construction and Practice of the "Integration of Theory and Practice" Smart Learning Workshop Model from the Perspective of Digital Intelligence

DOI: https://doi.org/10.62517/jhet.202515318

Author(s)

Jing Zhao, Wenjing Hu

Affiliation(s)

Hubei Business College, Wuhan, Hubei, China

Abstract

In the current context of accelerated digital and intelligent transformation, the marketing industry has increasingly diverse requirements for talents. They need not only solid theoretical knowledge but also cutting - edge digital and intelligent practical skills. However, the teaching of marketing majors in colleges and universities faces the dilemmas of disconnection between theory and practice and lagging cultivation of digital and intelligent skills. This article takes the marketing major of Hubei Business College as a practical case and constructs the "Integration of Theory and Practice" Smart Learning Workshop Model. This model innovates from multiple dimensions. It creates a "Three - Dimensional Ability" training system covering theoretical literacy, digital and intelligent skills, and practical combat ability. It builds a "Stepped" digital and intelligent curriculum group, which is divided into four levels: basic theory, technical tools, practical application, and interdisciplinary integration. It innovates the "Three - Scenario Integration" teaching model, with coordinated teaching in online, offline, and enterprise scenarios. It also establishes a "School - Enterprise Dual" collaborative mechanism to achieve resource sharing and two - way empowerment Practice shows that this model has effectively improved students' digital and intelligent marketing capabilities and professional qualities. Students have achieved excellent results in competitions, and the employment rate of the major has significantly increased. This provides a replicable solution for the professional teaching reform of applied undergraduate institutions and opens up a new path for cultivating compound marketing talents to meet the needs of the new economic era.

Keywords

Digital Intelligence; Integration of Theory and Practice; Smart Learning Workshop; Marketing; Teaching Reform

References

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