Reconstructing the Teaching Model of Packaging Design Courses in the Context of Digital Transformation A Practical Path

DOI: https://doi.org/10.62517/jhet.202515431

Author(s)

Gao Tingting

Affiliation(s)

Xingzhi College, Zhejiang Normal University, Jinhua, Zhejiang, China

Abstract

The pervasive influence of digital transformation has fundamentally reshaped the landscape of the design industry, imposing new and complex demands on the practice of packaging design. Traditional educational models, often centered on aesthetics and print-based production, are increasingly inadequate for preparing students for a professional environment dominated by digital tools, interactive experiences, and data-driven strategies. This paper addresses the urgent need to reform packaging design education by proposing a comprehensive reconstruction of its teaching model. It begins by analyzing the challenges posed by digitalization, such as the rise of smart packaging, the necessity of user experience (UX) integration, and the demand for sustainable, digitally-traceable solutions. In response, this paper puts forward a new teaching framework built upon core principles of technological integration, interdisciplinary fusion, project-based learning, and human-centered design thinking. A practical path for implementation is detailed, covering three key areas: curriculum content reform, the adoption of innovative teaching methodologies, and the establishment of a multi-dimensional evaluation system. The proposed model is supported by four data tables that compare traditional and reformed curricula, outline innovative teaching tools, present a new evaluation matrix, and showcase empirical data on student competency improvement. The paper concludes that by systematically embedding digital literacy, cross-disciplinary collaboration, and practical problem-solving into the educational fabric, institutions can cultivate a new generation of packaging designers who are not only creatively proficient but also strategically equipped to lead and innovate in the digital age. This reconstruction is presented not as a mere update, but as a necessary evolution to ensure the continued relevance and impact of packaging design education.

Keywords

Digital Transformation; Packaging Design Education; Teaching Model Reconstruction; Interdisciplinary Learning; User Experience; Digital Pedagogy

References

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