Approach to Developing Employment Guidance for the Art Design

DOI: https://doi.org/10.62517/jhet.202515556

Author(s)

Hu Yifan, Narongpon Aulpaijidkul

Affiliation(s)

Faculty of Education, Dhonburi Rajabhat University, Thailand *Corresponding Author

Abstract

Employment guidance has a significant impact on the quality of career development for college graduates. The Art and Design major at Mianyang City University is facing employment challenges upon graduation,. The purpose of this study is to: (1). To analyze the current state and desired state for the development ofemployment guidance for the art design major at Mianyang City College. (2).To propose appropriate approaches for the development of employment guidance for the art design major at Mianyang City College. This study used descriptive research methods and selected 214 students, 50 teachers and employment managers, and 30 enterprise human resources experts as research subjects through stratified random sampling. Data was collected through questionnaire surveys and expert evaluations of appropriateness and possibilities, and analyzed using PNI. The results show that the overall level of employment guidance is above average, and the employment rate (PNImodified=0.064) and school enterprise cooperation (PNImodified=0.025) are the most urgent areas for improvement. Based on this, two development approach for employment guidance in the art and design major of Mianyang City University are proposed: enterprise oriented and school oriented. The former focuses on accurately matching industry demand through industry university research cooperation to improve students' employment quality and job matching, while the latter emphasizes strengthening communication and feedback mechanisms between schools and enterprises to achieve two-way training goals. These two draft approaches have been evaluated by experts from both enterprises and universities, and the appropriateness and possibilities of the evaluation results are high. This provides a feasible direction for improving the quality of employment guidance in universities.

Keywords

Employment Guidance; Art Design Major; School-Enterprise Cooperation

References

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