Research on Visual Design and Application of Fengxiang Clay Sculpture from the Perspective of Intangible Cultural Heritage Activation_Vol. 3 No. 3 (JHET 2026)_Journal of Higher Education Teaching (ISSN: 3005-5776)

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Research on Visual Design and Application of Fengxiang Clay Sculpture from the Perspective of Intangible Cultural Heritage Activation

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DOI: https://doi.org/10.62517/jhet.202615324

Author(s)

Yaqi Hu

Affiliation(s)

Jingdezhen Ceramic University, Jingdezhen, Jiangxi, China

Abstract

At present, the protection of intangible cultural heritage has been paid more and more attention. This paper takes the national intangible cultural heritage Fengxiang clay sculpture as the research object, combs its cultural background, visual characteristics and cultural connotation, and analyzes the practical difficulties such as talent fault, product solidification and scene limitation in the current communication. Starting from the core visual elements such as modeling, color and decorative patterns, this paper puts forward the activation design strategy of concrete element extraction and translation, emotional narrative reconstruction and application scene expansion, and explores the innovative application path of Fengxiang clay sculpture in the fields of cultural creation, packaging and cultural tourism. The research shows that the modern translation of intangible cultural heritage visual symbols can effectively realize the win-win situation of cultural inheritance and commercial value, and provide a practical paradigm for the creative transformation and innovative development of folk art.

Keywords

Intangible Cultural Heritage Activation; Visual Design; Fengxiang Clay Sculpture; Cultural Heritage

References

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