Developing and Implementing an Innovation and Entrepreneurship Education Model for Music Management Students: A Case Study of Music IP Development

DOI: https://doi.org/10.62517/jhet.202615516

Author(s)

Zeyu Xie

Affiliation(s)

College of Letters and Science, University of California, Davis

Abstract

Against the backdrop of the synergistic development of the digital cultural industry, platform-based dissemination, and copyright economy, innovation and entrepreneurship education in music management needs to shift from the imparting of general entrepreneurial knowledge to a deep integration of professional skills, industry practice, and value creation. This paper, based on structured literature analysis, reviews representative achievements in innovation and entrepreneurship education, art entrepreneurship education, music industry, and intellectual property development, comparing their conceptual definitions, teaching paths, research methods, and applicable boundaries. On this basis, music IP is defined as content assets centered on musical works, artist or project images, brand narratives, and related rights combinations, capable of sustainable production, dissemination, licensing, and extension. A closed-loop training model based on real projects-"opportunity identification-rights positioning-prototype development-market validation-iterative operation"-is proposed, with an original campus song IP project illustrating the specific implementation method. The study argues that music IP development can connect music judgment, copyright governance, project management, digital operation, and business model training, but its effectiveness depends on dual-mentor collaboration, open access to university- enterprise resources , process evaluation, and ethical risk control. Future research should strengthen local longitudinal evidence, cross-platform data evaluation, and differentiated learning support to improve the verifiability and transferability of the educational model.

Keywords

Music Management; Innovation and Entrepreneurship Education; Music IP Development; Project-Based Learning; Industry-Education Integration

References

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