AI-driven Scenario -Based Comprehensive Training Model: Taking Live Broadcast Marketing Course as an Example

DOI: https://doi.org/10.62517/jhve.202516201

Author(s)

Hui Shi1,2, Xiaolin Zhu1

Affiliation(s)

1Guangzhou Huashang College, Guangzhou, Guangdong, China 2Graduate University of Mongolia, Ulaanbaatar, 14200, Mongolia

Abstract

This study aims to construct an AI-driven scenario-based comprehensive training model to enhance the teaching effectiveness of live broadcast marketing courses in vocational colleges. Focusing on the current disconnect between teaching, learning, and doing in vocational talent cultivation, the paper leverages the advantages of artificial intelligence to propose a teaching model that integrates task orientation, job competency, and multi-role collaboration. The model creates authentic business scenarios, introduces virtual characters for AI interaction, and simulates enterprise live broadcast processes, enabling students to improve their job competence and professional qualities through learning by doing and doing by learning. Based on the Outcome-Based Education (OBE) philosophy and tailored to the characteristics of live broadcast marketing courses, the study constructs a "Five-Dimensional Collaborative" training system, which has been practically applied and validated in teaching. Results show that the model effectively stimulates student interest, enhances practical skills and teamwork, and offers a feasible path and theoretical reference for curriculum reform and AI-empowered teaching in vocational education. The paper concludes with suggestions for promoting and optimizing the model, emphasizing the critical role of technological integration and scenario innovation in the transformation and upgrading of vocational education.

Keywords

AI-Driven; Scenario-Based Teaching; Comprehensive Training; Live-Stream Marketing; Teaching Model

References

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