Research on the Construction of Pharmaceutical Distribution Systems and Optimization of Marketing Strategies: A Practical Analysis Based on a Representative Innovative Drug
DOI: https://doi.org/10.62517/jmhs.202505204
Author(s)
Yu Zhang
Affiliation(s)
Zai Lab (Shanghai) Co., Ltd., Shanghai, China
Abstract
Against the backdrop of increasingly stringent pharmaceutical policies and intensifying market competition, the establishment of a scientific and efficient distribution system has become a critical focus for pharmaceutical companies seeking to enhance market penetration. This paper, grounded in practical cases from the innovative drug market, explores the fundamental principles of pharmaceutical distribution system construction, models of distributor collaboration, and pathways for optimizing marketing strategies. Through the analysis of sales data and market feedback, the study evaluates the effectiveness of different approaches in real-world applications, aiming to provide practical recommendations for channel management and sales optimization in the pharmaceutical industry.
Keywords
Pharmaceutical Channel Management; Distributor Collaboration; Sales Strategy; Market Analysis
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