Influential Factors and Heterogeneity on Physician Performance in Online Health Communities Based on Patients’ Psychology: Take the Good Physician Online as an Example_Vol. 2 No. 2 (JMSD 2025)_Journal of Management and Social Development (ISSN: 3005-5741)

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Influential Factors and Heterogeneity on Physician Performance in Online Health Communities Based on Patients’ Psychology: Take the Good Physician Online as an Example

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DOI: https://doi.org/10.62517/jmsd.202512209

Author(s)

Nan Ding*, Xiaoya Ding

Affiliation(s)

School of Public Administration, Sichuan University, Sichuan, China *Corresponding Author

Abstract

With the rapid development of Internet healthcare, online health communities in China have flourished and become an effective means of solving the major practical problems of residents, such as "difficult to register" and "difficult to see a physician". By taking part in online health communities, physicians may reap the advantages for themselves and their patients as well as gain recognition and money simultaneously. This paper selects the data of 7872 physicians on the Good physician Online as the research sample, and find that online and offline evaluation, online and offline satisfaction and gift numbers all have a significant effect on the amount of online inquiries, and articles has a non-significant effect, while there is a heterogeneity in the effect of different traits of hospitals and physicians on physician performance. This paper concludes that when choosing a physician online, patients typically favor physicians with more evaluations, higher satisfaction and title, indicating a preference for specialized treatment during the consultation stage and thorough, methodical integrated healing during the recovery stage. With the goal to meet patients' health needs and improve their own performance, physicians must be patient-focused, combine the psychological tendencies of patients, continuously offer patients higher-quality medical services.

Keywords

Online Health Communities; Physician Performance; Two-way Fixed Effects Modeling; Patients’ Psychology

References

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