Driving Consumer Demand and Market Expansion for Carbon-Labeled Products in Shandong's Key Industries Under Evolving Global Green Trade Regulations

DOI: https://doi.org/10.62517/jmsd.202512214

Author(s)

Zixuan Wang*

Affiliation(s)

School of Business, Shandong Normal University, Jinan, Shandong, China *Corresponding Author

Abstract

Amid global carbon neutrality efforts, carbon labels have become key tools to address green trade barriers. This study examines Shandong's key industries, integrating environmental economics and behavioral science to analyze consumption drivers of carbon-labeled products. Findings show carbon labels enhance purchase intention through multidimensional values with green perceived value as a key mediator. High-income, educated groups show stronger willingness-to-pay, though consumption inertia remains a barrier. A "standards-industry-product-consumption" framework is proposed, recommending provincial carbon label standards and smart accounting systems to align with international norms.

Keywords

Carbon Label; Consumption-Driven Mechanism; Shandong Key Industries; Market Breakthrough; New International Trade Regulations

References

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