Satisfaction Analysis of “Run Once” Reform in Zhejiang Province Based on Partial Least Squares Path Model_Vol. 2 No. 3 (JMSD 2025)_Journal of Management and Social Development (ISSN: 3005-5741)

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Satisfaction Analysis of “Run Once” Reform in Zhejiang Province Based on Partial Least Squares Path Model

DOI: https://doi.org/10.62517/jmsd.202512310

Author(s)

Jiazhen Tian1, Ying Xu2,*

Affiliation(s)

1School of Business Administration, Ningbo University of Finance and Economics, Ningbo, China 2College of Digital Technology and Engineering, Ningbo University of Finance & Economics, Ningbo, China *Corresponding Author

Abstract

The “Run Once” reform in Zhejiang Province leverages internet and big data technologies to enhance the efficiency of government services. Based on questionnaires from citizens and interviews with enterprises in Hangzhou, Wenzhou, Quzhou and Taizhou, this paper uses partial least squares (PLS) path model to evaluate the satisfaction levels. The results show that the greatest influence on public satisfaction is the service effect and process, followed by the policy awareness. It is recommended to strengthen personnel training, establish data-sharing mechanisms, and deepen “Internet + Government Services” by diversifying publicity channels and streamlining procedures through the “Single-Window & Online Platform” model, thereby bridging the "last mile" in public service delivery and advancing the reform to a deeper level.

Keywords

Partial Least Squares (PLS) Path Model; Run Once; Questionnaires; Satisfaction

References

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