Research on the Impact of College Students' Financial Literacy on E-Commerce Entrepreneurial Willingness in the Context of "Internet Plus"_Vol. 2 No. 3 (JMSD 2025)_Journal of Management and Social Development (ISSN: 3005-5741)

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Research on the Impact of College Students' Financial Literacy on E-Commerce Entrepreneurial Willingness in the Context of "Internet Plus"

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DOI: https://doi.org/10.62517/jmsd.202512311

Author(s)

Hefeng Hua

Affiliation(s)

School of Trade and Finance, Wuxi City College of Vocational Technology, Wuxi, Jiangsu, China

Abstract

The important bottleneck of college students' entrepreneurship is the shortage of funds, which is more serious in rural areas. At present, college students generally lack financial literacy and practical experience in the collection and use of funds in entrepreneurship. These financial difficulties are constantly emerging in the process of entrepreneurship. In order to solve entrepreneurship financing problem and then improve the success rate of college students' rural entrepreneurship, this research tries to improve college students' financial literacy. Firstly, a survey scale of college students' financial literacy on rural entrepreneurship willingness is designed, and relevant research hypotheses are proposed. Secondly, through statistics of the scale, empirical test on the relationship between financial literacy and rural entrepreneurship willingness is done in order to find the path and breakthrough in improving college students' financial literacy. Finally, from the perspectives of individuals, universities, government and society, the strategy of improving financial literacy is discussed to serve college students' rural entrepreneurship so as to help them solve the problem of venture financing, improve their success rate for rural entrepreneurship, which will serve the National Rural Revitalization Strategy.

Keywords

Internet Plus; Financial Literacy; E-Commerce Entrepreneurial Willingness; E-Commerce Entrepreneurial Desire; E-Commerce Entrepreneurial Possibility

References

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