A Study on Innovation in Chongming Rural Arts and Crafts and In-depth Integration of Industry, Academia, Research, and Application Based on Grounded Theory

DOI: https://doi.org/10.62517/jmsd.202512402

Author(s)

Yuelan Xu, Hongqi Zhou*, Yujing Zhang

Affiliation(s)

Xianda College of Economics and Humanities Shanghai International Studies University, Shanghai, China *Corresponding Author

Abstract

This paper took rural arts and crafts in Chongming Shanghai as the research object, focusd on representative categories such as soil cloth weaving and bamboo weaving techniques. It used Grounded theory to explore the path of promoting their innovation through the in-depth integration of industry, academic, research, and application. Primary data were collected through semi-structured interviews with 25 research subjects and participatory observation. Used grounded theory and three-level coding analysis, it was found that the innovation of Chongming rural arts and crafts faces resource constraints such as heritage discontinuity, weak innovation capability, and fund shortage. The root caused insufficient collaboration among industry, academic, research, and application entities, specifically manifested in issues such as academia/research being disconnected from reality. The study constructed and revealed the mechanism of in-depth integration: efficient allocation of knowledge, and market elements through resource integration; formation of a multi-subject consultation and decision-making mechanism relying on collaborative governance; and promotion of the conversion of cultural and ecological valued to economic values through value conversion. It proposed optimization paths: strengthened top-level design, industries enhance their main capabilities, deepened cooperation with academia and research, and users actively participate; innovated integration models such as "craft + eco-tourism" and "Internet + craft". The research provided a theoretical reference and practical paradigm for the innovation and collaborative development of rural arts and crafts.

Keywords

Rural Arts and Crafts; Industry; Academic; Research; Innovation Path; Grounded Theory

References

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