Perceived Organizational Support and Job Satisfaction Among Platform-Based Gig Workers: The Mediating Role of Organizational Identification

DOI: https://doi.org/10.62517/jmsd.202512408

Author(s)

Xiaobo Xu

Affiliation(s)

Baise University, Baise, Guangxi, China

Abstract

With the rapid advancement of the digital and platform economy, the gig economy has witnessed substantial growth in China. As an emerging labor force, platform-based gig workers contribute significantly to the provision of flexible human resources in the labor market. However, compared with traditional employees, these workers often lack stable job security and adequate social support, which may result in heightened job-related anxiety and insecurity, ultimately reducing their job satisfaction. Drawing on Social Exchange Theory, this study develops a theoretical model that examines the relationships among perceived organizational support, organizational identification, and job satisfaction. Based on a survey of 453 valid responses from platform-based gig workers in Yunnan Province, China, structural equation modeling was used for empirical analysis. The findings indicate that perceived organizational support has a significant positive effect on job satisfaction; it also significantly enhances workers’ organizational identification. Furthermore, organizational identification positively influences job satisfaction and serves as a partial mediator between perceived organizational support and job satisfaction. Based on these findings, the study offers theoretical insights and practical recommendations to inform platform enterprise management.

Keywords

Perceived Organizational Support; Organizational Identification; Job Satisfaction; Gig Economy; Social Exchange Theory

References

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