The Role of Short Videos in the Inheritance and Development of Local Drama and Film Culture under the Rural Revitalization Policy

DOI: https://doi.org/10.62517/jnme.202510205

Author(s)

Liu YuTong1, Ruo Jia2

Affiliation(s)

1College of Arts, Yanbian University, Yanji, Jilin, China; 2School of Media Science/School of Journalism, Northeast Normal University, Changchun, China

Abstract

With the deepening of the Rural Revitalization Strategy, the inheritance and development of local drama and film culture face new opportunities and challenges. As an emerging communication medium, short videos play a significant role in this context. This study aims to explore the mechanisms by which short videos contribute to the inheritance and development of local drama and film culture under the Rural Revitalization policy. Utilizing literature review, content analysis, and questionnaire surveys, the research categorizes relevant theoretical literature, conducts coding analysis of the content disseminated on short video platforms, and collects audience feedback through online and offline surveys. The study emphasizes the advantages of short videos in cultural dissemination, such as rapid transmission, broad coverage, and strong interactivity, and how these characteristics facilitate the inheritance and development of local drama and film culture. It also addresses challenges, including content homogenization and lack of professionalism. The findings indicate that short videos can effectively expand the dissemination channels of local drama and film culture, enhance their influence, and stimulate interest among younger audiences through innovative communication forms. However, further optimization is needed in areas such as content quality control, professional talent development, and policy support to achieve sustainable development.

Keywords

Rural Revitalization; Short Videos; Local Drama and Film Culture; Cultural Inheritance; Communication Strategies

References

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