Business Ecosystem Construction and Profit Model Analysis of Digital Music Platforms

DOI: https://doi.org/10.62517/jnme.202510401

Author(s)

Tong Haitao

Affiliation(s)

School of Music, Wenzhou University, Wenzhou, China

Abstract

With the rapid development of digital technology and the transformation of music consumption patterns, digital music platforms have become the core carriers of the music industry. Based on the business ecosystem theory and platform economy theory, this paper explores the construction of the business ecosystem of digital music platforms and their profit models.First, it analyzes the value chain of the digital music industry and its key participants, including content providers, platform operators, users, and third-party partners, revealing their collaborative mechanisms. Second, it systematically examines mainstream profit models such as subscription-based services, advertising revenue, digital album sales, and fan economy, while comparing the differentiated strategies of domestic and international platforms. Additionally, it explores the feasibility of emerging profit models such as blockchain, NFTs, and AI-generated music. This research provides theoretical insights and practical guidance for the sustainable development of digital music platforms.

Keywords

Digital Music Platforms; Business Ecosystem; Profit Model; Streaming Music; Copyright Economy

References

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