Causal Inference Optimization of User Behavior Latent Variable Modeling and Media Prediction Models

DOI: https://doi.org/10.62517/jnme.202510505

Author(s)

Zhuo Wen

Affiliation(s)

Department of Network and New Media, Dongguan City University, Guangdong, China *Corresponding Author

Abstract

This article focuses on the modeling of latent variables in user behavior and the causal inference optimization of media prediction models. Firstly, the importance of latent variable modeling of user behavior was expounded, pointing out that it can deeply explore the potential factors behind user behavior and provide more accurate user insights for the media field. Then, the problems existing in the causal inference of the media prediction model were analyzed, such as inaccurate identification of causal relationships and interference of confounding variables. Furthermore, strategies for optimizing causal inference are proposed, including improvements in aspects such as data collection and preprocessing, causal structure learning, and causal effect estimation. By optimizing causal inference, the accuracy and reliability of media prediction models can be enhanced, providing more powerful support for decision-making and content recommendation in the media industry.

Keywords

Modeling of Latent Variables in User Behavior; Media Prediction Model; Optimization of Causal Inference

References

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