Multiple Interpretation of Symbol Semantics and Cross-Cultural Communication Research in Visual Communication Design

DOI: https://doi.org/10.62517/jnme.202510508

Author(s)

Pengxuan Zhu

Affiliation(s)

Northwestern University, Evanston, USA

Abstract

This study explores the multifaceted interpretation of semiotics in visual communication design and cross-cultural transmission mechanisms. Grounded in semiotic theory, it analyzes the generative logic of symbolic meaning, cultural shaping effects, and metaphorical metonymic functions, while revealing the root causes of semiotic misinterpretation in cross-cultural communication and proposing adaptive strategies. Through hierarchical coding and contextual supplementation, the research constructs an adaptive reconstruction framework for semiotics, proposing a design approach that balances cultural specificity with universal applicability. The findings demonstrate that technological innovations have transformed the dynamic interactivity of semiotics, while semiotic ethics advocate for avoiding cultural hegemony and promoting equitable visual language systems. Ultimately, the study proposes an innovative communication paradigm for semiotic meaning in global-localized contexts, providing theoretical support and methodological guidance for design practices.

Keywords

Semiotics; Cross-Cultural Communication; Visual Communication Design; Cultural Adaptation; Semiotic Ethics

References

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