Research on the Reshaping of Information Reception Behavior of Media Audiences by Short Video Platforms

DOI: https://doi.org/10.62517/jnme.202510512

Author(s)

Junting Wu

Affiliation(s)

New Channel Hangzhou School, Hangzhou, China

Abstract

Short-video platforms, with their unique dissemination characteristics and social attributes, have become an indispensable force in the media ecosystem, profoundly reshaping the information reception behavior of media audiences. This article conducts an analysis from four dimensions: information reception channels, content selection preferences, cognitive processing models, and social interaction behaviors, exploring how short-video platforms change the information acquisition methods, attention distribution logic, meaning construction paths, and social relationship networks of the audience. Research has found that short videos, through mechanisms such as "fragmented immersion", "emotional dissemination" and "algorithm-driven", have restructured the media usage habits of the audience, while also triggering potential risks such as shallow information and fragmented cognition. This article puts forward countermeasures and suggestions such as optimizing the content ecosystem and strengthening media literacy education, providing theoretical references for building a healthy and orderly short video dissemination environment.

Keywords

Short Video Platform; Audience Behavior; Information Reception; Media Reshaping; Cognitive Shift

References

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