Analysis and Optimization Suggestions for the Development of Goods Economy

DOI: https://doi.org/10.62517/jnme.202610103

Author(s)

Jiaqi Luo

Affiliation(s)

University of california-davis, 95616, California, America

Abstract

As an emerging business model aligned with current consumption trends, "Guzi Economy" (derived from "goods") plays a significant role in expanding domestic demand and stimulating consumption potential. Currently, this sector is experiencing rapid development, having established a comprehensive industrial chain that encompasses upstream IP incubation and operation, midstream product R&D and manufacturing, and downstream multi-channel market sales. The core drivers behind its rapid rise include policy dividends aimed at boosting consumption, the continuous expansion of ACG (Anime, Comic, Game) market (the secondary content market), its precise alignment with the emotional value demands of "Generation Z," and the strong emergence of high-quality domestic IPs, coupled with industrial succession enabled by urban renewal processes. To further unleash the consumption-stimulating potential of the Guzi Economy, it is essential to promote its deep integration and positive interaction with the "first-release economy," drive the upgrading of high-quality IP supply based on market demand, achieve refined full-lifecycle management through digital and intelligent technologies, and support "Guo Gu" (domestically produced goods) in actively expanding into overseas markets. These efforts will help build a development pattern where domestic and international cycles mutually reinforce each other.

Keywords

Guzi Economy; Development Trends; IP Incubation

References

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