The Process Aesthetic Dissemination Path of Intangible Cultural Heritage Short Videos from the Perspective of Emotional Binding

DOI: https://doi.org/10.62517/jnme.202610104

Author(s)

Ao Guo

Affiliation(s)

No.1 High School of Gaomi, Weifang, China

Abstract

Under the background of digital technology reshaping the cultural dissemination pattern, intangible cultural heritage short videos have constructed a unique aesthetic dissemination system through an emotional binding mechanism. Based on the theory of emotional binding and in combination with the core features of process aesthetics, this article systematically explains how short videos of intangible cultural heritage achieve the modern translation of cultural memory through emotional resonance. Research has found that short videos on intangible cultural heritage transform static cultural symbols into dynamic aesthetic objects through three paths: narrative reconstruction, symbol transformation, and experience upgrade, completing the creative transformation of cultural genes in the process of emotional resonance. This dissemination model not only breaks through the temporal and spatial barriers of traditional intangible cultural heritage dissemination, but also provides a theoretical paradigm for the dynamic inheritance of cultural heritage in the digital age.

Keywords

Emotional Binding; Short Videos on Intangible Cultural Heritage; Process Aesthetics; Cultural Dissemination; Living Inheritance

References

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