Research on Visual Symbol Selection in Musical Promotion in the New Media Environment_Vol. 3 No. 3 (JNME 2026)_Journal of New Media and Economics (ISSN: 3005-5725)

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Research on Visual Symbol Selection in Musical Promotion in the New Media Environment

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DOI: https://doi.org/10.62517/jnme.202610306

Author(s)

Qingchuan Zhou

Affiliation(s)

Lanzhou University, Lanzhou, Gansu, China

Abstract

In the new media era, musical promotion faces challenges of visual symbol homogenization and limited audience reach. This study examines how visual symbols are selected and perceived across platforms. Combining semiotic analysis, audience surveys, and case comparisons, the research identifies the core logic of audience-adapted, content-anchored, and media-specific symbol construction. Findings reveal that differentiated, narrative-driven, and interactive visual symbols significantly improve recognition, emotional resonance, and ticket conversion rates. The study provides a systematic framework linking symbol design to communication efficacy and offers practical strategies for cultural marketing in the performing arts.

Keywords

New Media Environment; Musical Promotion; Visual Symbols; Semiotics; Communication Strategies; Audience Perception

References

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