A Study on Cross-Cultural Interaction Methods Driven by Digital Media Technology: The Case of Li Ziqi's YouTube Channel

DOI: https://doi.org/10.62517/jnme.202610308

Author(s)

Zhang Hangrui

Affiliation(s)

School of Artificial Intelligence and Computer Science, Jiangnan University, Wuxi, Jiangsu, China

Abstract

Against the backdrop of deep integration between globalization and digitalization, digital media technology has emerged as a core driver of cross-cultural communication. This study examines the YouTube channel of Li Ziqi, a phenomenally popular short-video creator, to analyze how digital media technology specifically facilitates and shapes cross-cultural interaction. Employing a combination of case study, literature review, and content analysis methodologies, this paper systematically investigates the application characteristics of digital media technology in Li Ziqi's videos and the resulting interactive responses from overseas audiences. Findings reveal that digital media technology effectively constructs a "shared meaning space" transcending cultural barriers through visual storytelling, enhanced use of nonverbal symbols, and platform-adaptive optimization. Specifically, high-caliber cinematography and editing rhythms cultivate a pastoral poetics with universal aesthetic resonance. Comprehensive visual representations of food preparation processes and traditional crafts deliver rich information easily comprehensible to low-context audiences. Meanwhile, multilingual captions and nonverbal communication strategies minimizing dialogue significantly reduce cultural discounting. Ultimately, these techniques collectively stimulate cross-cultural interaction centered on emotional resonance, encompassing cognitive, affective, and behavioral dimensions. This study provides theoretical references and technical pathways for cross-cultural communication practices in the new media era, emphasizing that while deepening content is crucial, the narrative potential of digital media technology and platform logic must be highly valued.

Keywords

Digital Media Technology; Cross-Cultural Communication; Short Videos; Li Ziqi; YouTube

References

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