Research on the Influencing Factors of New-Type Professional Farmers to Broad-Scale Land Management Willingness: Evidence from 327 Survey Respondents in Hainan

DOI: https://doi.org/10.62517/jse.202511405

Author(s)

Dandan Dong, Chuan Geng*

Affiliation(s)

School of Economics and Management, Hainan Normal University, Haikou, Hainan, China *Corresponding Author

Abstract

Focusing on the group of new-type professional farmers and based on the ABC theory of attitude, this study systematically explores the influence of the Land tactic institutional cognition and the Land value consciousness on the willingness of new-type professional farmers to operate Broad-scale land management, and analyzes in-depth the mediating role of Place Dependence between the above variables and the willingness to operate land on a large scale. Based on the empirical data of 327 new-type professional farmers in the region of Hainan Province, the study used structural equation modeling (SEM) to reveal the influence mechanism from the perspective of organizational behavior. The study found that both Land tactic institutional cognition and land value consciousness significantly and positively affect place dependence; meanwhile, place dependence plays a mediating role between Land tactic institutional cognition, Land value consciousness and Broad-scale land management willingness operation. Therefore, enhancing the willingness of new-type professional farmers to operate land on a large scale is an important part of the strategy to promote China's rural revitalization, and is of great significance in promoting the transformation of agricultural modernization and rural revitalization. This paper further puts forward the following tactic recommendations: growing the team of new-type professional farmers, enhancing the added value of agricultural products, strengthening the efforts of land transfer and centralized management, and reinforcing the Place dependence on emotional education.

Keywords

Broad-Scale Land Management Willingness; Land Value Consciousness; Land Tactic Institutional Cognition; Place Dependence; New-type Professional Farmers

References

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