Dongpo Footsteps Qihuang Tour: Specialty Sports Tourism High-Quality Development Obstacles and Countermeasures

DOI: https://doi.org/10.62517/jtm.202513203

Author(s)

Yin Minjie, Yu Libin*

Affiliation(s)

Physical Education College, Huanggang Normal University, Huanggang, China *Corresponding Author

Abstract

By using methods such as literature review, expert interviews, and field investigations, this study explored the obstructive factors and coping strategies faced by the high-quality development of the characteristic sports tourism of Dongpo's Footprint in Qihuang under the new situation. The study found that there are still shortcomings in the characteristic sports tourism of Dongpo's Footprint in Qihuang in terms of insufficient policy support, imbalance in supply and demand structure, lagging industrial renewal, and disjointed market operation. In response to these problems, coping strategies such as strong support policies, regulating the balance of supply and demand, digital-driven development, and optimizing market operations were proposed, with the expectation of providing theoretical support and practical guidance for the high-quality development of the characteristic sports tourism of Dongpo's Footprint in Qihuang.

Keywords

Dongpo's Footprint; Qihuang Tour; Sports Tourism; High-Quality Development; Obstructive Factors; Coping Strategies

References

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