Research on Rural Revitalization Strategies Based on the SWOT Analysis in View of the Integration of Agriculture, Culture and Tourism: Taking Guangdu Village as an Example

DOI: https://doi.org/10.62517/jtm.202513204

Author(s)

Xinyi Lin*, Xiuqin Li

Affiliation(s)

Department of Foreign Language, Quzhou University, Quzhou, China * Corresponding Author

Abstract

Rural revitalization represents a critical avenue for the advancement of rural regions in China, with the integrated development of industries emerging as an unavoidable trend. The convergence of agriculture, culture and tourism is advantageous for fostering the holistic revitalization of rural areas. This study focuses on Guangdu Village in Quzhou, China as the research site and utilizes the SWOT analysis framework to conduct a comprehensive assessment of the resource, strategy, and locational advantages associated with the integration of agriculture, culture and tourism. Furthermore, the paper delves into the challenges encountered, including the limited level of integration, insufficient infrastructure, and a lack of skilled personnel. It subsequently proposes targeted optimization strategies including adjusting the structure of the three industries, strengthening the construction of supporting infrastructure, optimizing the talent training system and introducing innovative technology. The above strategies aim at leveraging local advantages to enhance the integration of agriculture, culture and tourism more effectively.

Keywords

Integration of Agriculture; Culture and Tourism; SWOT Analysis; Rural Revitalization; Rural Tourism

References

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