Tourism Green Consumption Optimization Strategies Based on Tourists' Low-Carbon Behavior

DOI: https://doi.org/10.62517/jtm.202513401

Author(s)

Ping Hu*, Zongliang Zhang

Affiliation(s)

Jiangxi Modern Polytechnic College, Nanchang, Jiangxi, China *Corresponding Author

Abstract

As people pay more and more attention to environmental issues, green consumption has gradually become an important trend in the development of society, and its influence also permeates the tourism industry. Based on this, the article analyzes the current situation of green consumption in the tourism industry and the impact of tourists' low-carbon behavior on green consumption in the tourism industry, and proposes optimization strategies for green consumption in the tourism industry from the three aspects of green supply chain management, green product development and green marketing strategy. The aim is to promote tourism enterprises to do a good job of protecting the environment while realizing the improvement of economic benefits, and to promote the tourism industry to achieve sustainable development.

Keywords

Tourists; Low Carbon; Tourism Enterprises; Green Consumption

References

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