A Study on the Perceptions and Attitudes of Local Residents in Harbin towards the Impact of Ice and Snow Tourism

DOI: https://doi.org/10.62517/jtm.202513601

Author(s)

Chenrong Guo, Shanyu Liang

Affiliation(s)

School of Tourism, Hainan Normal University, Haikou, Hainan, China

Abstract

The vigorous development of ice and snow tourism in Harbin has had a profound impact on the lives of local residents. This paper takes Harbin as an example to study the perception and attitude of local residents towards the impact of ice and snow tourism. By constructing a resident cognition-emotion-behavior model and designing a scale from three aspects: economy, social culture, and environment, 435 valid questionnaires were analyzed. The results show that ice and snow tourism has significantly promoted local economic development, increased employment, income, and service levels, but some residents feel the pressure of rising prices. In terms of social culture, the city's reputation and residents' cultural pride have been enhanced, but the pressure on the use of public facilities has emerged. In terms of the environment, urban construction and residents' environmental awareness have been strengthened, but traffic congestion and the destruction of ice and snow landscapes are prominent. Despite this, residents generally hold a positive attitude towards the development of ice and snow tourism, support the tourism industry, and are willing to provide assistance to tourists. Finally, the paper puts forward suggestions from the aspects of economic regulation, optimization of public facilities, environmental protection, and the development of all-season tourism to promote the sustainable development of ice and snow tourism in Harbin.

Keywords

Ice and Snow Tourism; Residents' Perception and Attitude; Sustainable Development; Cognition-emotion-behavior Model; Tourism Impact

References

[1] Zhou X X, Zheng G H.Research on IP Operation Logic and Transmission Path of Ice and Snow Sports Tourism——Take the “Erbin” Phenomenon. Sports & Science, 2024, 45(2):45-51. [2] Guo A X, Guo Y Z.The mediation and moderation effects in the impact of destination fascination on tourist loyalty. Journal of Hainan University (Humanities & Social Sciences), 2025, 43(01):236-246. DOI:10.15886/j.cnki.hnus.202303.0063. [3] Xu Chunxiao, Wang Qihui. The Influence of Authenticity Perception in Red Tourism on Travel Desire——The Moderating Role of Tourism Involvement and Revenue Expectation. Journal of Xiangtan University (Philosophy and Social Sciences Edition), 2024, 48(01): 88-94. DOI:10.13715/j.cnki.jxupss.2024.01.009. [4] Li C, Ge Q S, Cheng S K. An Empirical Study of Perceptions and Attitudes of Residents towards Domestic Local Tourism Development:A Case Study of Yudaokou Forest-Grassland Scenic Spot. Resources Science, 2011, 33(09):1806-1814. [5] Xu S J, Han K Y. Transforming Awe to Action: The Impact of Red Culture-Inspired Awe on Residents' Support for Tourism Development. Tropical Geography, 2025, 45(05):792-805. [6] Li Y, Gong R R, Dong S C, et al. The theoretical system and development directions of new quality productive forces of China's ice and snow economy. Acta Geographica Sinica, 2025, 80(02):545-562. [7] Suess C, Baloglu S, Busser J A. Perceived impacts of medical tourism development on community wellbeing. Tourism Management, 2018, 69(6):232-245. [8] Wang J W, Lu G J, Zhang L Y, et al. Effects of climate change perception on urban residents' environmentally responsible behavior in ice and snow tourism:A case study of Beijing. Geographical Research, 2023, 42(02):440-457. [9] Hartwell H, Fyalla, Willis C, et al. Progress in tourism and destination wellbeing research. Current Issues in Tourism, 2018, 21(16): 1830-1892. [10]He X R, Shu M. Study on the Perception of Tourism Influence of Community Residents and Their Attitude Towards Tourism: The Case of Fanjing Mountain, Guizhou Province. Journal of Guizhou Normal University (Social Science Edition), 2021, (02):100-108.