Research on the Application of Red Culture in Cultural and Creative Product Design under the Background of Artificial Intelligence

DOI: https://doi.org/10.62517/jtm.202513602

Author(s)

Ji Li, Xiaohan Cao

Affiliation(s)

Dalianjiaotong University, Dalian Liaoning, China

Abstract

To solve the problems of insufficient excavation of cultural connotation, single expression form and low market acceptance in the current design of red cultural and creative products, and to explore the innovative path of red culture inheritance and dissemination in the digital era, this study focuses on the application of red culture in cultural and creative product design under the background of artificial intelligence. Adopting literature research, case analysis and interdisciplinary research methods, combined with artificial intelligence technical means such as big data analysis and generative AI, this study first sorts out the core connotation of red culture and the current development situation of cultural and creative product design, then analyzes the coupling relationship between red culture and cultural and creative product design, constructs an application framework of red culture in cultural and creative product design empowered by artificial intelligence, and verifies the effectiveness of the framework through typical cases. The results show that artificial intelligence can effectively promote the extraction, transformation and innovative expression of red cultural elements, enhance the cultural appeal and market competitiveness of red cultural and creative products, and provide a new practical scheme for the creative transformation and innovative development of red culture.

Keywords

Red Culture; Artificial Intelligence; Cultural and Creative Product Design; Cultural Inheritance

References

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