How Digital Intelligence Empowers the Introduction of Anyang to the World: Value Implications and Logical Approaches

DOI: https://doi.org/10.62517/jtm.202513606

Author(s)

Han Guojun, Zhang Yahua

Affiliation(s)

School of Foreign Languages, Anyang Normal University, Anyang, Henan, China

Abstract

In the new era of globalization and digitalization, it is a significant task to disseminate effectively China's fine traditional culture and local characteristic cultures to the world. As one of China's eight ancient capitals, Anyang is the birthplace of Chinese first writings: Oracle Bone Inscriptions and the location of the World Cultural Heritage: the Yin Ruins. This paper aims to explore the core values and profound implications of empowering narratives with digital and intelligent technologies to introduce Anyang to the international community, and take logical approaches for its goal. Digital intelligence empowerment can not only break through language and cultural barriers to achieve precise, vivid, and immersive cross-cultural communication but also activate the contemporary vitality of Anyang's cultural heritage. This serves the national cultural digitalization strategy and local economic and social development. the logical approaches must adhere to the principles of content as foundation, technology as means, audience as orientation, and ecological synergy. It should be achieved from four dimensions: the creative transformation of contents, the integrated application and scenario innovation of technology, the delivery and feedback of communication, and the mechanism support. Ultimately, the goals may be achieved to build a sustainable, scalable, and influential new paradigm for Anyang's international cultural digital communication.

Keywords

Digital Intelligence Empowerment; Introduce Anyang to the World; Value Implication and Logical Approaches

References

[1] Chen, L. D., & Xiong, Z. (2016). Cultural Discount and Cross-cultural Communication: Reflections Based on the International Communication of Chinese Films. Press Circle, (15), 2-7. [2] General Office of the CPC Central Committee, General Office of the State Council. (2022). Opinions on Promoting the Implementation of the National Cultural Digitalization Strategy. State Council Gazette of the People's Republic of China, (16), 14-18. [3] Guo, X. X. (2021). Research on Digital Storytelling in the Construction of Smart Museums. Zhejiang University. [4] Huang, C. X., & Peng, Y. J. (2023). On the Impact and Reshaping of AIGC on Media Content Production. Youth Journalist, (05), 9-13. [5] Pan, Y. H. (2021). Cultural Heritage Protection and Innovation in Digital Civilization. Bulletin of Chinese Academy of Sciences, 36(11), 1259-1267. [6] Peng, L. (2020). Research on New Media Users: Nodalized, Mediatized, Cyborgized Humans. Beijing: China Renmin University Press. [7] Shan, J. X. (2019). From Functional City to Cultural City. Tianjin: Tianjin University Press. [8] Shi, A. B. (2022). Post-truth, Interculturality, and the Metaverse: Paradigm Shifts in Global Communication. Journalist, (05), 3-11.