"From 'Ownership' to 'Experience': The Rise Mechanism of Non-Accommodation Short-Term Rental Consumption in Tourism"

DOI: https://doi.org/10.62517/jtm.202613201

Author(s)

Fangying Jin

Affiliation(s)

Tourism and Hospitality Management, James Cook University Singapore Campus, Singapore

Abstract

Over the past five years, tourism consumption has undergone a profound transformation from "ownership-oriented" to "experience-oriented", fueling the explosive growth of experience-oriented short-term rentals across diverse tourism scenarios. Existing studies have predominantly focused on shared accommodation and standardized travel services, neglecting this segment characterized by immediate experience as the core, scenario-specific equipment/costumes as carriers, and digital platform matching as support. This study constructs an "Access-Experience-Identity-Sustainability (A-E-I-S) framework" and adopts a mixed research method to explore its rise mechanism and industrial impact. Findings indicate that such rentals arise from the joint effect of experience economy demand, access-based consumption supply, and digital platform empowerment, with motivations upgrading from "cost-driven" to "value-driven". They promote destinations from "landscape marketing" to "experience co-creation", serving as an important carrier for cultural and tourism integration. This study enriches theoretical research on tourism consumption transformation and provides practical insights for destination management, platform operation, and policy supervision.

Keywords

Tourism Consumption; Short-Term Rental; Experience Economy; Access-Based Consumption; A-E-I-S Framework

References

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