Strategy Analysis for Archival Memory Reproduction of Yangjiang Gastronomic Intangible Cultural Heritage (ICH): A SWOT Model Approach

DOI: https://doi.org/10.62517/jtm.202613203

Author(s)

Zhinan Qin1, Zhong Li1,2,*, Xiping Lei3, Jie Li4

Affiliation(s)

1Yangjiang Campus Library, Guangdong Ocean University, Yangjiang, Guangdong, China 2Library, South China University of Technology, Guangzhou, Guangdong, China 3College of Food Science and Engineering, Guangdong Ocean University, Yangjiang, Guangdong, China 4School of Mechanical & Energy Engineering, Guangdong Ocean University, Yangjiang, Guangdong, China *Corresponding Author

Abstract

This study focuses on the archival memory reproduction of Yangjiang gastronomic ICH and systematically analyzes its strengths, weaknesses, opportunities, and threats using the SWOT model. With a long history and diverse types, Yangjiang gastronomic ICH features broad participation, cost sharing, and resource sharing in its archival memory reproduction, yet faces issues such as uneven motivation among participants, vague target groups, and a shortage of digital talents. Meanwhile, increased social attention and the development of digital technologies have created diverse opportunities for the archival memory reproduction of Yangjiang gastronomic ICH, but challenges remain, including unclear ownership of intellectual property, external infringement risks, and ethical concerns. Based on the SWOT analysis, this study proposes four types of strategies: growth-oriented, diversification, turnaround, and defensive. These strategies aim to upgrade the archival memory reproduction of Yangjiang gastronomic ICH from simple preservation to diverse revitalization, build a long-term collaborative participation system, and improve sustainable resource guarantees. The ultimate goal is to facilitate the practical transformation and adaptive survival of Yangjiang gastronomic ICH in modern society, providing scientific strategies for its protection and inheritance.

Keywords

Yangjiang Gastronomic ICH; Protection; Inheritance; Archival Memory Reproduction; SWOT Model

References

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