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Journal of Business and Marketing (ISSN: 3005-5717)
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Vol. 2 No. 4 (JBM 2025)
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Vol. 2 No. 4 (JBM 2025)
Research on Guangdong's Economic Transformation and Development Direction under the Influence of International Situation
Qiuyuan Sun
DOI: https://doi.org/10.62517/jbm.202509401
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Research on a Triadic Innovation Model of Brand Digital Marketing Integrating Technology, Content and Communication
Haiqing Xu
DOI: https://doi.org/10.62517/jbm.202509402
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Research on the Production Methods of Yunnan Plateau Characteristic Agriculture and Food Safety under the Ecological Economic Model
Rong Ye1, Xiaohui Lu2, Haitao Duan3,*
DOI: https://doi.org/10.62517/jbm.202509403
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Research on the Causes of “Pink Tax” from the Perspective of Brand Design: A Case Study of L'Oréal Paris
Lingwei Bao, Chuang Li*
DOI: https://doi.org/10.62517/jbm.202509404
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Exploring the Practical Mechanism of Beike’s ACN Model: An Embedded Case Study in Xiamen’s Real Estate Brokerage Industry
Qi Zeng, Lu Shen*
DOI: https://doi.org/10.62517/jbm.202509405
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Designing an Evaluation Scheme for the Relationship between Port Logistics and Hinterland Economy
Pengcheng Yu
DOI: https://doi.org/10.62517/jbm.202509406
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