Optimization Strategy and Path of Enterprise Business Management in the Context of Digital Economy

DOI: https://doi.org/10.62517/jbm.202609103

Author(s)

Bo Wu

Affiliation(s)

School of Finance, Chongqing College of Finance and Economics, Chongqing, China

Abstract

The digital economy, with data as its core production factor, is reshaping corporate operational logic through technologies like big data and artificial intelligence, posing systemic challenges to traditional business management models. This paper first systematically analyzes the practical dilemmas faced by enterprises in the digital era. It then proposes an optimization strategy framework-"top-level design, technological empowerment, talent support, and ecosystem collaboration"-across four dimensions: strategic restructuring, process reengineering, organizational transformation, and data governance. Additionally, it establishes a comprehensive improvement pathway encompassing transformation implementation, decision-making closure, and performance evaluation. The study aims to provide theoretical references and practical guidance for enterprises to adapt to digital economy transformations, enhance business management capabilities, and achieve sustainable development.

Keywords

Digital Economy; Business Administration; Optimization Strategy; Efficiency Improvement

References

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