Theoretical Logic and Realistic Dilemma of Digital Transformation of Start-up Enterprises_Vol. 3 No. 3 (JBM 2026)_Journal of Business and Marketing (ISSN: 3005-5717)

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Theoretical Logic and Realistic Dilemma of Digital Transformation of Start-up Enterprises

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DOI: https://doi.org/10.62517/jbm.202609305

Author(s)

Yuqi Chen

Affiliation(s)

Fuzhou Wharton International School, Fuzhou, China *Corresponding Author

Abstract

In the context of the digital economy becoming the core engine of global economic growth, startups face dual challenges in digital transformation. This study examines the theoretical logic and practical dilemmas of digital transformation in startups. The findings reveal that traditional transformation frameworks require significant adaptation for resource-constrained startups. A theoretical model is proposed, and policy recommendations are provided.

Keywords

Digital Transformation; Theoretical Refinement; Start-ups; Collaboration

References

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