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Journal of Business and Marketing (ISSN: 3005-5717)
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Vol. 3 No. 3 (JBM 2026)
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Vol. 3 No. 3 (JBM 2026)
Paths and Constraints of Rural Cultural Tourism E-Commerce: A Case Study of Homestay Industry in Langya Town, Qingdao, China
Lan Yao*, Ruining Liu
DOI: https://doi.org/10.62517/jbm.202609301
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How Do Enterprises Transform External ESG Pressures into Sources of Competitive Advantage? —A Cross-Country Comparative Case Study
Mo Cao
DOI: https://doi.org/10.62517/jbm.202609302
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Luxury Brand Value Response Based on Secondary Market Signals
Siyi Zeng
DOI: https://doi.org/10.62517/jbm.202609303
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Green Transformation Strategies of Japanese Automakers under Carbon Neutrality: A Case Study of Toyota, Honda, and Nissan
Yihan Chen
DOI: https://doi.org/10.62517/jbm.202609304
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Theoretical Logic and Realistic Dilemma of Digital Transformation of Start-up Enterprises
Yuqi Chen
DOI: https://doi.org/10.62517/jbm.202609305
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From Growth to Differentiation: A study on the Impact of Luckin Coffee’s Marketing Communication Strategies on Brand Favorability Among College Students
Qinyuan Hu
DOI: https://doi.org/10.62517/jbm.202609306
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The Threshold Effect of Cultural Empowerment: A Study on Heterogeneous Decision-Making in Virtual Consumption: A Case Study of Honor of Kings
Yifang Ruan
DOI: https://doi.org/10.62517/jbm.202609307
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Study on the Impact of PE on Enterprise Growth-Taking Hillhouse Investment in MINISO as an Example
Zheyu Tu
DOI: https://doi.org/10.62517/jbm.202609308
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