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Journal of Business and Marketing (ISSN: 3005-5717)
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Vol. 3 No. 2 (JBM 2026)
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Vol. 3 No. 2 (JBM 2026)
Retail Central Bank Digital Currency as an Institutional Medium in Metaverse Governance
Ruikai Gao*, Chenghu Zhang
DOI: https://doi.org/10.62517/jbm.202609201
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Practical Pathways for Talent Cultivation in Vocational Education under the Integration of General and Vocational Education in the Context of the Digital Economy and the Dual Circulation Development Pattern
Jinchen Zhao
DOI: https://doi.org/10.62517/jbm.202609202
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Preliminary Study on Reverse Logistics Model in College Students' Idle Goods Trading
Zishuo Li
DOI: https://doi.org/10.62517/jbm.202609203
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Research on the Mechanism and Dynamic Trade-Offs of the Personal Information Protection Law on Marketing Compliance and Performance of Small and Medium-Sized Internet Enterprises under Digital Economy Governance
Mandi Yang, Zhen Han
DOI: https://doi.org/10.62517/jbm.202609204
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