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Journal of Business and Marketing (ISSN: 3005-5717)
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Vol. 2 No. 5 (JBM 2025)
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Vol. 2 No. 5 (JBM 2025)
An Analysis of the Driving Mechanisms of Digital Service Ecosystems on the Transformation of Traditional Industries
Feng Shi*
DOI: https://doi.org/10.62517/jbm.202509501
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Research on Enterprise Brand Construction in the Digital Economy from the Perspective of Platform Ecosystem and User Experience
Chong Nie*
DOI: https://doi.org/10.62517/jbm.202509502
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The Fusion and Innovation of Social Goals and Business Models in Hybrid Organizations
Wang Zhehao
DOI: https://doi.org/10.62517/jbm.202509503
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Research on the Virtual Item Consumption Willingness of MMORPG Players Based on the Theory of Basic Psychological Needs
Yueqi Wang*
DOI: https://doi.org/10.62517/jbm.202509504
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Analysis and Countermeasures of Financial Investment Risks in Enterprise Financial Management
Jin Xue
DOI: https://doi.org/10.62517/jbm.202509505
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The "Decentralization" Trend of China's Manufacturing Supply Chain: The Catalytic Effect of Disasters and Pattern Changes
Yu Wang
DOI: https://doi.org/10.62517/jbm.202509506
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Take Volkswagen as an Example to Critically Analyze the Feasibility and Market Response of the Future Sustainable Development Strategy in the Automotive Industry
Ziteng Jia
DOI: https://doi.org/10.62517/jbm.202509507
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Theoretical and Practical Analysis of Corporate Brand Reputation Management in the Digital Economy Era
Yanxin Mao*
DOI: https://doi.org/10.62517/jbm.202509508
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A Study on the Evolution of Consumer Digital Behavior from User-Generated Content to Co-Creation
Fuyan Ding*
DOI: https://doi.org/10.62517/jbm.202509509
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Different Responses of Gen Y and Gen Z Consumers to Internet Promotional Information: Based on Perceived Scarcity Theory
Lihua Gao, Wenjie Hu*
DOI: https://doi.org/10.62517/jbm.202509510
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Exploring the Optimal Path of Small Farmers in Heilongjiang to Integrate into Modern Agriculture
Lijuan Yan1, Lifei Chen2
DOI: https://doi.org/10.62517/jbm.202509511
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The Impact Mechanism and Structural Effect of Artificial Intelligence on the Labor Market
Zitao Wei
DOI: https://doi.org/10.62517/jbm.202509512
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Case Analysis of Co-Branded Products
Hanyi Zhuang
DOI: https://doi.org/10.62517/jbm.202509513
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Research on the IP-Based Operation Strategy of Art Education Brands: A Perspective Based on User Emotional Connection and Brand Extension
Sijia Wang
DOI: https://doi.org/10.62517/jbm.202509514
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