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Journal of Business and Marketing (ISSN: 3005-5717)
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Vol. 3 No. 1 (JBM 2026)
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Vol. 3 No. 1 (JBM 2026)
A Study on the Problems of Agricultural Live Streaming Platforms in the Process of Rural Revitalization
Yilun Gai
DOI: https://doi.org/10.62517/jbm.202609101
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Mechanisms Linking Technology Cycles to the Entrepreneurial Performance of University Technology Commercialization
Chongren Bi1, Yun Zhao2,*
DOI: https://doi.org/10.62517/jbm.202609102
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Optimization Strategy and Path of Enterprise Business Management in the Context of Digital Economy
Bo Wu
DOI: https://doi.org/10.62517/jbm.202609103
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The Role of Short-form Video Platforms in Shaping Public Opinion: A Comparative Analysis of Content Moderation and User Engagement in Hong Kong and Mainland China
Kaiwen Hu*
DOI: https://doi.org/10.62517/jbm.202609104
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Intelligent Human Resource Management Platforms: Development Trends and Countermeasures
Shen Xia
DOI: https://doi.org/10.62517/jbm.202609105
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